Chron+za:

Chron+za, a marijuana-infused frozen pizza company, wants the customer to always remember to enjoy a slice of high.

With the marijuana market booming, everyone is rushing to get new products out the door that will catch the consumer’s eye. I wanted to showcase a clean but fun identity. The packaging will catch the consumer’s eye with its die-cut boxes, unique shapes, and even more unique flavor profiles. The photography will focus on the ingredient’s details in an almost microscopic manner, much like the way weed magazines focus on the tiny multi-colored hairs, bright crystals, and color of the buds. The pattern used for branding combines the microscopic pursuit of detail with the hypnotic repetition of a Kaleidoscope.