loNDON Flyaway 2021:

every year, the corporate partnership team invites our partners to a complimentary away game as a way to say '“thank you” for their support and loyalty over the years. this year we are going to London England to host the new york jets. I was asked to create a branding system for the event that could be used for both print and digital media. The brief asked for an elevated, classy logo that is on brand. Using the brand assets created by the senior design team: Tucker brooks, Brittany Davis, & carlos philips, I made three logos that can function in whatever way they’re needed. I wanted to make a holding shape that housed our pattern, the falcons gradient. The gradient jersey is the jersey the falcons will wear during the game and I felt like it would be a nice tie in.